Category Archives: Media & Marketing
How Much Money Did “The Avengers” Cost?
The first big summer blockbuster of 2012 is clearly The Avengers, which brings together some big-name actors from other big-budget blockbusters in an effort to cash in on the comic …
What Exactly Is A Shopping Addiction?
We at Postconsumers think that our entire society is addicted to consumerism, although some lucky people – postconsumers! – have moved beyond it and find the satisfaction of enough each …
Pinterest: Just Another Cog in the Consumerist Machine?
Pinterest is this year’s fastest growing startup. If you haven’t visited the site yet, then you are one of the uninitiated who are unaware that Pinterest is a virtual “pin …
Are You a Demographic? How Advertisers Target You
Every aspect of our media culture seems to have us all pegged into certain kinds of target demographics. TV and radio ratings are shown for certain age and gender groups; …
In-Store Advertisements: Just as Persuasive as Television and Radio
We’re all aware of how much we’re bombarded with advertising: TV, radio, online. In fact, the average American is said to be exposed to over 3,000 messages every single day. …
Do Celebrity Endorsements Make a Difference to You?
You’ve seen the commercials, or the billboards, or the adverts in magazines, or heard their voices on the radio. Famous actors or musicians being spokespeople or talking about how they …
Do Weekend Cartoons Teach Kids to Buy, Buy, Buy?
Most of us probably grew up watching cartoons on TV while we were growing up. Saturday mornings always seemed to be the best morning of the week, when we’d sit …
Storage Wars And The War On Stuff
The other night, I was babysitting my nephews and after dinner, we watched a little TV while the food digested (and before we played some Yahtzee). A show called Storage …
Black Friday Buildup: The Pressure’s On
I don’t know about you, but as soon as November 1st hit, there were commercials all over TV and radio blasting holiday tunes. Let’s face it: totally not surprising, right? …
How Early Is Too Early to Market Holidays?
This past weekend, a friend of mine was telling me about how she’s already started buying Christmas presents for her family, and I looked at her like, “Seriously?” She explained …
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