Blog Articles Postconsumers2017-08-22T12:11:26+00:00

Innovation or Consumer Media? How to Tell the Difference.

  Picture this scenario and tell us how familiar it feels. You’re watching television or streaming a video (with advertisements) online and suddenly a commercial pops up to tell you about how a company has figured out a truly innovative way to improve upon laundry detergent or cleaning products or rain-repellent clothing. Or you’re reading an online publication and there is a “sponsored” story about how innovative a new product on the market [...]

By |October 13th, 2014|Categories: Becoming a Postconsumer, Consumerism, Marketing Traps|Tags: |

Looking to the Past: Ancient City Designs that Could Save Desert Cities

  Over the course of our years at Postconsumers, we’ve talked a great deal about the relationship between mass consumerism and climate change (or global warming if you prefer the term). With this year’s massive droughts in the west and record temperatures in many parts of the country, we thought we’d take a look at an interesting way to possibly deal with the realities of a warming climate if civilization as we know [...]

Innovation and Environmentalism: The Tricky Line Between the Two

  We’ve been talking this month about the idea of innovation and how it merges and loops around concepts like marketing, consumerism and environmentalism. We’re talking in depth about how the idea of innovation can fuel marketing campaigns that encourage you to buy more, more, more. We’re showing you some of our favorite innovations that we think could help to reduce waste and save the planet. Today, we wanted to talk about the [...]

By |October 8th, 2014|Categories: Climate Change, Environmentalism|Tags: |

Everyday Green Innovations We Often Overlook

  We’re spending a lot of this month talking about the idea of innovation. And we often talk about it in big, big terms. For example, nobody on the planet today is making bigger innovations (in theory and in practice) than Elon Musk, and we are devoting an entire article to his biggest hits. But innovation doesn’t always have to be huge to matter. In fact, we also talk about how sometimes the [...]

By |October 6th, 2014|Categories: Environmentalism|Tags: |
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