Finding the Satisfaction of Enough

Our Vision

Given the climate crisis, science shows that vital clean energy technology by itself won’t produce a sustainable human future without moving beyond society’s addictive consumerism. We have a mainstream, upscale-friendly approach to this issue: ANYONE can be a postconsumer by finding their own idea of enough for today.

Join Our Campaign to Reach America

Broadcast your own idea of enough stuff for now, whether it’s a little, a lot, or in between. Show the world that your stuff is enough for today. Tag your images on Instagram and Twitter with the hashtag #EnoughStuff. Stop by often to see how others are celebrating their independence from consumerism.


Most people usually feel somewhat defensive about their consumption choices, as though they’re going to be judged or calibrated, and some aspects may not measure up. Well, postconsumers don’t judge or calibrate! Whether people choose to use a lot, a little, or in between, we think the missing element is to ask ourselves each day, “Do I have #EnoughStuff for now?” No pressure on the answer, let’s just be part of a revolution that regularly asks this question! Let’s make this question part of being an American! That’s upscale-friendly! That’s how we can help to move the mainstream beyond society’s addictive consumerism.

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Articles and Videos to Help you Explore

#EnoughStuff Episode 2: Scot & His Phone We have a street interview host! His name is Matt and he has a passion for getting people to ask themselves our one and only question for America, "Do I have #EnoughStuff for now?" In this week's video, we get an extended look at Matt's conversation with [...]

#EnoughStuff Episode 1: Angelo, Ryan & Kelauni   We hit the streets in Pittsburgh to ask neighbors to ask themselves one question: "Do I have #EnoughStuff for now?" We met up with Angelo, Ryan, and Kelauni. Their answers were all unique, and at the end of the day, we don't give a hoot, a [...]

Serenity or Scarcity? The Potential Stress of Simplicity.

We hear a lot about the virtues and values of simple, less, and minimal. While living in a tiny house or liquidating most possessions in order to go cross-country backpacking may be exciting for some, these scenarios don’t work for most Americans. In fact, paring down is nearly impossible [...]

Laugh Your Way to Enough

“Being a postconsumer doesn’t mean buying ‘less’ as a consumer, but rather celebrating ‘enough’ as a postconsumer at whatever level is personally satisfying. It’s a whole new mindset.”

Betsy Burcham
“To be a postconsumer is to evolve beyond the inevitable disappointments of consumerism, with its hyped-up treadmill of buy after buy, to the satisfaction of enough.”

Dr. April Lane Benson
“For me, being a postconsumer means finding a balance between not feeling like letting go of ‘stuff’ is a punishment but also not letting ‘stuff’ own me. It’s a way to learn to live with enough, while not beating myself up for wanting fun new party shoes!”

Jocelyn Saurini

“Let’s be postconsumers all / The world is changing as we speak / Growth best be in mind and art / Consuming is well past its peak.”

Quatrain by Stephen C. Rose

“Being a postconsumer means being aware of the system working to separate us from our money and keep us in a perpetual state of debt and dissatisfaction. It means making sober decisions and finding happiness on our own terms, instead of the terms of advertisers.”

Meghan Von Holstein-Rathlou
“I am a postconsumer because I would choose nearly the same lifestyle and the same activities if I had more money available.”

Alexa Mater
“Being a postconsumer means finding contentment through experiences, not through purchases.”

John Francis

“Being a postconsumer means not working so much for things that are not needed. It also means teaching my child that things are not important, our relationships and experiences are.”

Ericka Baumgartner

“Being able to truly be satisfied with the quality of my life rather than the quantity of things or activities I pay for.”

Damon Powell

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