The provocative one-minute video for this episode features Rich, a West Virginia motivational celebrity. But for hundreds of years (ok for two years) people have been curious about OUR motivations. Why is asking the American public to weigh in on #EnoughStuff for now? And why oh why do we always want people to spread our open-ended question about it? Are we storage experts? Are we financial advisors? Are we Hollywood talent scouts?

Now the answers can finally be told. We care about it so much because science says that addictive consumerism is driving the #Climate crazy! It’s in the news all the time these days. But mainstream audiences would rather respond to something more fun and even Rich thinks talking about how much is enough might sound “lame.” So our most riveting motivation is playful entertainment since, after all, we are funded in the land of Hollywood.

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